By: MaryJo Kishel, Esq.*
If you are like most business owners, the protection of your brand name is very important to you. However, many business owners make the mistake of assuming that they own the exclusive rights to their brand without taking the requisite steps to establish such exclusivity. For that reason, business owners should take the time to better understand what brand name protections are available under the applicable law and how to obtain them. This article describes the available brand name protections and suggests the ways that business owners should consider and ultimately utilize some or all of such protections.